புதிய விடியல்: Brand storytellers : Most marketers know that the better faster cheaper platitude is an old dog that no longer hunts. This is among the various tired devices and overused crutches that ring hollow to today’s audiences (problem solution impact is another that comes to mind; remember that one, B2B marketers?). Fortunately, many marketers have put them out to pasture, relics of a time when such brand-forward chest-thumping and predictable perfect-world posturing actually worked.