There are few images as recognizable throughout the world as the Coca-Cola brand.  Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign, if not on the drink itself.  Marketers today look to the Coca-Cola brand as a model of marketing power.  Its image has transcended national borders and cultural barriers to reach almost everyone on earth.  How did the Coca-Cola symbol become such an omnipresent image?